Average CPC: +3%
Site Traffic: +49.31%
Click-Through Rate: +10%
Organic (SEO) Traffic: +103.65%
Conversions: +85%
Organic Sessions: +72.03%
Conversion Rate: +80%
Top 5 Keyword Rankings: +192
Clicks: +3%
Goal Completions: +41.91%
Initially, the orthodontic practice group came to insaneX unimpressed with its existing digital marketing partner. Its online marketing campaign was not driving desired site traffic and conversion rate.
In an effort to increase the new patient consultations to 70 per month, orthodontic practice group partnered with insaneX. The main goals were to improve site traffic, boost rankings on location-based keywords and, ultimately, ramp up its conversion rate by 10 percent from the previous year.
After performing a thorough site audit, insaneX’s SEO specialists developed an optimization strategy aimed at improving the client’s on-site technical SEO, local citation management, domain linking strategies, content creation and link building.
insaneX’s ongoing content development strategy is focused on ranking for location-based keywords, such as Invisalign. Now, this was a challenge because Invisalign is a brand name that has its own website. In order to rank for this competitive keyword, insaneX has revamped the client’s content marketing strategy, focusing on a variety of industry-specific and location-based keywords.
insaneX conducted an in-depth market and competitor analysis and extensive keyword research to determine which location-based keywords have high competition and which ones we need to rank for. Our content marketing strategy included:
Analyzing lead statistics and Google Analytics to determine the best way to capture more leads
Fixing duplicate site content to avoid Google penalties
Increasing ranking for long-tail keywords to get more chances of appearing in featured snippet results
Researching and writing about question-related topics for blog posts
Aside from a robust content marketing strategy, we also implemented strategic link building solutions to drive traffic to the client’s website. We leveraged internal linking and built relevant and organic links from authoritative sites to rank for competitive search queries.
insaneX’s SEO specialists also set up and optimized the client’s local business listings in the top 69 business information and review sites, including Yelp, Google+, Insider Pages and Merchant Circle, among others.
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