Microphone Manufacturer
The Results
New Page Likes
+76.9%
Total Clicks (Year-Over-Year)
+13.6%
Total Emgagements
+56.6%
"Where To Buy" Clicks
+100%
Project Overview
Founded in 2000, this company has become a renowned international manufacturer of microphones for audio engineers, musicians, podcasters, recording companies, and streamers.
Total Page Likes
Total Clicks
Monthly Click-Through Rate
Impressions
Where To Buy Clicks
Despite its established reputation, the company sought assistance in reaching its target audience and increasing conversions. To achieve these goals, the client partnered with insaneX to enhance brand awareness and engagement through social media paid advertising.
The primary objective was to encourage more retailers to purchase larger quantities from distributors via landing pages.
Executing the Strategy
The Challenge
Upon collaborating with insaneX, the company lacked a concrete strategy to leverage its existing content marketing materials. Our paid social media team dedicated significant time to assess the current content and determine the next course of action.
Additionally, algorithm updates, such as the iOS update, significantly impacted the campaign's performance, leading to a decrease in reach and impressions across paid Facebook/Instagram audiences worldwide. Consequently, audience size and performance experienced slight declines.
To counter these challenges, we expanded audience affinities to drive higher reach and impressions, although it took time for Facebook's algorithm to fully optimize.
The Solution
While the company had an engaged audience, converting these engagers into followers posed a challenge.
To address this, we implemented a full-funnel approach within the "page likes" campaign, effectively guiding engagers towards the conversion funnel. The strategy successfully reminded the company's audience to stay engaged.
Our primary objectives included:
Conveying the brand's story.
Nurturing relationships with existing followers.
Expanding awareness and generating interest.
Delivering value to engagers.
To accomplish these goals, we launched various ad campaigns aimed at increasing followers, engagement, and conversions.
To meet these goals, we launched various ad campaigns that drive overall followers, engagement and conversion.
insaneX’s ongoing social media advertising efforts focused on:
Optimizing audience segmentation.
Monitoring engagement levels.
Introducing new ad creative and live promotions within the "page likes" campaign.
Making updates and optimizations as necessary.
Emphasizing brand awareness.
Tracking results and assessing any changes from the iOS update.
Monitoring and tracking the budget.
We continue to drive optimization efforts based on audience demographics and audience placement data.
Our social media advertising team evaluates the backend audience performance weekly to help drive hyper-targeted optimization efforts.
We are also looking into possibly expanding the client’s reach by introducing new social media platforms to advertise on.
The Highlights
During the initial months of the campaign, insaneX consistently exceeded the company's engagement and page-like goals, achieving steady month-over-month growth.
Noteworthy highlights include : Target audience segments remained engaged, with lookalike audiences consistently generating the highest number of page likes.
Continuous improvement of social media ad campaigns to increase monthly engagements and convert engagers into followers.
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