Data Automation and Integration Company
The Results
GOOGLE AD CLICKS
+161.4%
TOTAL ENGANEMENTS
+54.2%
SOCIAL MEDIA TRAFFIC
+100%
ONLINE LEADS
+100%
Project Overview
This is an integration company that offers complete data automation solutions without the need for coding or IT assistance. Despite being new to the industry, the firm has already made a name for itself in the U.S. market with its innovative approach to data integration, automation, and management.
insaneX took on the responsibility of managing the company's social media advertising and pay-per-click (PPC) advertising campaigns. Our partnership began in April 2022, and within just four months, our digital marketing solutions delivered significant results for the company.
Our paid social media services achieved a remarkable 100 percent month-over-month increase in on-platform leads and website conversions for the client. Additionally, insaneX's PPC advertising efforts resulted in an impressive 193.3 percent increase in click-through rate (CTR) and a 66.4 percent increase in conversion rate (June – August 2022).
THE HIGHLIGHTS
Once we identified the targeted audience segments and obtained concrete data showing a shorter conversion funnel, our paid social and PPC advertising efforts made a substantial impact on the client's campaign performance.
Social media advertising played a pivotal role in surpassing the client's engagement goals within a few months of initiating the campaign. In the second month, after transitioning to an on-platform lead strategy, we observed a 100 percent month-over-month increase in leads. Particularly, LinkedIn ad performance exhibited remarkable growth compared to the previous year:
IMPRESSIONS
CLICKS
TOTAL ENGAGEMENTS
WEBSITE CONVERSIONS
SOCIAL ACTIONS
insaneX’s PPC campaigns also propelled the brand’s online growth, generating impressive metrics performance month-over-month:
Cost-Per-Click (CPC): -31%
Clicks: +73.7%
Sessions: +71.2%
Dynamic Search Ads Clicks: +136.4%
Ad clicks and sessions for branded and industry-specific keywords, such as “databases,” “data management,” “data management system” and “data entry automation,” also skyrocketed, driving overall leads by 100 percent.
Executing the Strategy
The Challenge
Inbound demand growth was a huge goal for the client. The company wanted to increase its brand awareness and double its monthly lead acquisition and conversions.
However, this posed a challenge initially since the client did not have a specific market segment. We’ve had to find the company’s target audience and perform extensive market research to determine which advertising approach works best.
Driving website leads was also a big hurdle when landing from an ad. Our social media experts have had to test various messaging strategies and work on differentiating the brand from competitors to generate high-quality website leads and conversions.
THE SOLUTION
Audience research and industry benchmarking were crucial in the first phase of the campaign development. Research and analytics results allowed our digital marketing experts to formulate digital advertising plans to increase the company’s site traffic and leads.
SOCIAL MEDIA ADVERTISING
We started by reorganizing the client’s current campaigns and breaking out audience segments to test their success rate. Based on this data, we assessed whether people are more likely to provide lead information on the client’s website or the LinkedIn platform. This allowed us to simultaneously determine the company’s target demographics and show the value of a shorter path to conversion with LinkedIn Lead Gen Forms.
Our social advertising solutions also involved:
Testing on-platform lead options on LinkedIn
Identifying drop-off points along the way to lead generation
Testing different audience segments based on their categories of targeting (e.g., job titles vs. member groups)
To continue driving social growth, we are expanding into new social platforms and introducing new ad creatives and unique campaign initiatives.
PPC ADVERTISING
For the company’s PPC advertising campaigns, our main goals were to drive targeted leads while lowering the cost per conversion. Our PPC strategy plan involved:
Continual campaign performance review and adjustments
Search query review and refinement
Budget pacing review and adjustments
Changing focus from broad terms to more targeted queries
Our digital marketing specialists continue to explore new advertising opportunities and rotate our top-of-funnel (TOF) ad creatives when applicable to drive higher lead acquisition and conversion rates.
I GUESS WHAT YOU SHOULD DO IS
Claim your FREE 30 MINUTES STRATEGY CALL with insaneX & we will make these 30 minutes the best you will ever invest on your business.
Plus, you get a FREE REPORT on 'HOW TO DOUBLE, TRIPLE OR 10X YOUR SALES (AND PROFITS) WITHOUT INVESTING AN EXTRA PENNY IN MARKETING IN 90 DAYS OR LESS GUARANTEED!'
ROI First Marketing Agency
Most ruthlessly effective way to get as many clients, customers & sales as you can possibly handle, even if the economy is a total S#ITSHOW.
Let's Connect
© 2023 insaneX.io | All Rights Reserved.